Accurate estimates win jobs — and protect your margins. Here's how professional installers price Christmas lighting work, and where most estimates go wrong.
Rooflines, ridgelines, peaks, trees, and bushes. Guessing footage is the #1 cause of blown margins — a 20-foot miss on a steep two-story roof can erase your profit on the job.
Price per linear foot covering product and install time, plus the extras that quietly eat margin: timers, long extension runs, difficult access, and teardown.
Two contractors can quote the same house at the same price. The one who shows the customer their own home lit up is the one who usually wins the job.
Per-linear-foot pricing is the industry standard: one rate that bundles product, installation labor, takedown, and (often) first-season storage. Rates vary widely by market, roof difficulty, and whether the customer is buying or leasing the lights — which is why measuring accurately matters more than any published "average" rate.
Flat-rate packages (for example, "front roofline up to X feet") speed up quoting for simple single-story homes and make advertising easier. They break down on complex roofs — steep pitches, multiple peaks, and second stories are where a package price quietly becomes a loss.
Season factors belong in the price, not the fine print: install and teardown both land in narrow weather windows, mid-season service calls happen, and storage takes real space. Installers who price only the install day are underpricing the season.
Strandr handles the measurement and the presentation — the two places estimates are won or lost.
Get roofline measurements without a ladder, so your footage — and your price — is right before you commit to the job.
Upload the customer's house photo, place the lights, and send a professional mockup with your quote. Trusted by 1,700+ contractors.
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